March 2015 - Retaily

Retargeting – Doing What It Takes To Be Visible

Opening Shop In Rival’s Turf

Amazon may not be as big as Alibaba (who’s bigger than Amazon and eBay combined). But it certainly loves to get its foot into new territory by recently opening a store front on Alibaba’s Tmall. Smart move to keep itself in front of Chinese customers who can REALLY shop online. Last year, China’s Singles’ Day garnered in a whopping $9 billion in online sales with Alibaba laughing all the way to the bank – all in ONE DAY.

Don’t Forget, The Chinese Can Spend A LOT

Looks like Amazon wants a piece of the action as well. Let’s see what happens in this year’s Singles’ Day which will land on 11th November 2015. Believe it’s going to be better than last year as Chinese folks have proven to be very good online shoppers.

Although Amazon will have to do a bit of profit sharing with Tmall, the company is doing what it takes to remain visible to the largest market segment that’s outside of the US (with enough spending power to overshadow most countries’ GDP!).

Small & Medium Sized Merchants Opt For Retargeting

While many online shops can’t challenge the mighty Amazon or Tmall and Taobao, they can try to remain visible to customers who have visited their online stores by retargeting. If done well, merchants can still close the deal even if their customers do not buy from them when they first visited their store.

This strategy is deemed more effective for merchants who have high traffic coming to their site. So in other words, Amazon will be riding on the amount of high traffic that goes to Tmall by maintaining an online presence there. Hence sites that have traffic will be able to track their visitors and have their ads shown to the same visitors if no purchase was made.

These remarketing efforts uses a combination of ads that shows the products that customers were looking at which may or may not come with added free shipping or discounts.

Something Is Better Than Nothing

All in all, either these merchants do something to get back lost sales or they can do nothing and continue to loose business opportunities in the form of traffic that’s passing through their sites. They might as well put out the offer and choose to remain visible to their customers this way. For those in need of retargeting and ad creation services, do check out Retaily, a dynamic retargeting service provider. We’ll be more than happy to help.

Oh yeah, the short video below shows the staggering Singles’ Day 2014 sales :

What Retargeting Should Not Be

Irritating And Ugly Banner Ads Everywhere

There’s been a lot of hype about remarketing and retargeting since a few years ago. Being a consumer, many of you would have come across banner ads showing recent products that you’ve just browsed but never bought from certain websites. Lately, it seems to have gone a bit overboard with lots of these product or service ads trailing you everywhere as you browse like the papparazi chasing after celebrities. Many consumers find this down right irritating. Especially if the ads are ugly. Not only do they have to put up with Facebook ads, Twitter ads and generic ads appearing all over social media and in search results, now your own browser keeps reminding you what you recently looked at!

Don’t Spam Your Customers

Remarketing and retargeting should not be another way of spamming users. Businesses who wish to run a retargeting campaign should seriously look into what their ads really look like along with the frequency of it being shown to consumers. If you need help designing ads for your products, brand and services, please contact us. It’s better not to show an ad that won’t get noticed or one that will put consumers off. Send us a tweet @RetailyNow and we’ll get back to you.

Out Of Stock Products & Not Shipping To Certain Countries

Retargeting should also not be another way to trick customers into buying your products if they are out of stock or do not ship to a particular destination. Make sure you have ample stock as consumers who click on your ads to land on your site will not be very happy that what they wanted to buy is out of stock or will not ship to their country. Your retargeting provider should be smart enough to show your ads only to countries that you ship to. If not, it’s just a waste of money for you and a lot of frustration for buyers.

Make Your Offer Genuine

And oh, if you’re going to make a one time offer to your buyers based on your ads, please make sure that you don’t keep showing the same offer every time. It just dilutes the user experience and will end up making consumers feel that they can only get a good deal via your retargeting ads.

It’s Not For Every Product Or Service

Remarketing is not for everyone. Period. Not all products will look good in ads. Not all brand names will mean anything on ads. There needs to be a combination of both branding and proper product images. So if you’re going to do it, make sure it’s done well and effective so you don’t waste your funding.

With Retaily, merchants who are using major shopping carts will be able to use their service without worrying about all that was mentioned above.

Is Your Website Bleeding Customers? Need Retargeting Help?

You’ve been PAYING for web traffic. Visitors ARE coming to your site. But they’re not converting. Those who were going to buy something from your site – gone, wasted, left! What’s the plan now? Continue to pay for more web traffic? Doing so without knowing WHY your visitors aren’t buying is like putting money in a bag full of holes. It’s bleeding you out.

Did you know that you’re probably losing 99% of visitors to your site? Most websites are. That means for every 100 visitors who visit your site, 99 have left without buying anything. That’s provided your site is able to convert 1% of traffic that comes your way. But you can DO SOMETHING about it. It’s called website retargeting or remarketing.

If you could reach the other 99% of visitors that have landed on your site and convert them to paying customers, wouldn’t you be scrambling to do so? Unless you’re like Apple who has already established their brand of products globally.. That’s where Retaily comes in. We’re building our system from scratch to help reach the 99% of visitors that came to your site who did not make a purchase.

There could be various reasons why they didn’t buy anything from your site. Maybe life got in the way for some of them. Or your shipping charges spooked them off? Perhaps you didn’t offer shipping to their destination? Or your product wasn’t as competitively priced? The main aim for us is to help you reach out to all those visitors who didn’t buy anything (it’s a waste if they’ve already landed on your site either from paid traffic or organically from search results).

We’re looking to help bring back the 99% to you. The good news is that you can choose to reach out to all those visitors instead of letting them trickle to waste. Don’t worry if you feel lost. Help is on the way. We may sometimes feel like the pup in the Budweiser commercial below but know that there’s always help that we can rely on. Stay tune for more updates.