Retaily Drive Traffic To Your Funnel

Retaily Drive Traffic To Your Funnel

Every business needs traffic. Whether you’re a brick and mortar store or an online business, you need traffic. Period. The higher the traffic, the more chances of higher conversion rates.

There’s quite a number of ways to get this done and it’s not a one size fits all recipe. This will depend on what type of business that you’re running and what type of product you wish to promote.

Retaily aims to help businesses reach current and lost customers with its smart dynamic retargeting solution. But this can only happen if there’s traffic going to your site.

How To Drive Traffic To Your Funnel? 

No matter what product you’re selling, you need to do some research to find out where your potential customers hang out. The Pillar 1 image gives a wide range of options that any business can use to drive traffic to their funnel.

Make Use Of Social Media

Social Media

No matter what you’re selling, you definitely need to make use of social media like Facebook, Instagram, Pinterest, Tumblr and Twitter to get the word out and discover what people are interested in pertaining to your industry.

Keep Your Customers In The Loop

You’d also send out newsletters to all your customers informing them of the latest trend and update your own blog to give some valuable tips and advice related to your product. Throw in some recommendations to add value and knowledge to your audience.

Encourage Your Customers To Promote You

Discount

Offer your customers gift certificates or promo codes to share with their family and friends. That will generate some buzz to lead visitors to your site. People like getting a discount and when they register at your site to make the purchase, you’d be able to capture their email address to reach them.

Run A Retargeting Campaign

If you’ve got tonnes of traffic already coming to your site, make sure you have a dynamic retargeting campaign working in the background so that you don’t loose all those visitors. Retaily can help by showing the right ads to those visitors even after they leave your site to encourage them to complete the purchase.

Targeted Magazine Advertisements 

fishing

You may need to advertise your products in specific magazines if that is your niche market. For instance, if you’re selling fishing rods, there’s a higher chance of you reaching professional anglers by advertising in fishing magazines. You get the idea.

Attend Trade Shows And Conferences

This is a good place to promote your product physically to a physical targeted audience. If your product is revolutionary, you could invite visitors to try it out in the form of free samples or watch you demo at the venue. This will also give you a chance to answer any questions there in order to close the deal.

It’s also important to have some strategic partnerships with other businesses that will complement your customer base.

Develop Your Brand

brand

To develop your brand and business, make sure you have a company page on LinkedIn and work on creating content to let people know more about your business. Your content could be in the form of tips, advice and guides that will add value to your target audience.

Different target audience requires different ways of reaching them. One thing’s for sure, every business needs traffic and this list will give them an overall view of the different ways to drive traffic to your funnel.

If you need help with retargeting for your site, check out http://retai.ly and drop us an email at questions@retai.ly

Retargeting Helps Shoppers Complete Their Purchase

Surprise Gift

According to the latest report by eMarketer, 3 out of 5 American digital shoppers say that online digital ads are well targeted to their interest. This is good news as it shows that retargeting is helping more businesses close sales which would otherwise have been lost.

With the shopping season is in full swing and Thanksgiving is just a few days away, you would think that many small and medium sized online businesses would have ramped up their remarketing efforts in anticipation for the long weekend of online shopping that’s going to blow everyone away. It’s still not too late to do so!

US Digital Shoppers Digital Ads Demographic

While it’s no surprise that many shoppers will be doing comparison shopping before making the purchase, there’s still room for digital ads to remind them of the products that they are interested in, which by then would have a further mark down in prices if not free shipping thrown in.

US Digital Shoppers Demographic

So it’s basically a win-win situation for both shoppers and sellers alike as they aim to close as many sales as possible in this last quarter of the year. Sellers get to offer their products in bundles, with discount and free shipping while buyers get the best bang for their buck as they shop for gifts for their loved ones (or for themselves!).

One thing is for sure, retargeting is here to stay as it helps shoppers complete their purchase while making sure that businesses do not continue bleeding customers.

On a lighter note, can’t wait to catch the upcoming Star Wars The Force Awakens this Christmas as anticipating it well be another blockbuster looking at the rate that tickets are being snapped up in advance ticket sales! Here’s the latest trailer in case you missed it :

Retaily – Small Businesses Are Turning To Smart Marketing Automation

Old Fashioned British Sweets From Your Childhood

Businesses Need To Revamp Their Marketing Strategies

As mobile users continue to increase, many small businesses are realizing that they can no longer do marketing the old fashion way. Many are now turning to marketing automation as a way to reach the many mobile users out there.

The reason for the change is because many online businesses are not satisfied with the results that they’ve been getting from their manual ways of doing marketing. These businesses see the need for better features as their old email marketing software may no longer be relevant in reaching mobile consumers.

Catching Up With New Technology And Mobile

Not only do they have to deal with the wave of new technology that is now more app-based, the age group of consumers and the way they respond to online shopping has also changed. As more and more consumers use mobile to do online shopping and browsing, businesses realized that they have to be more nimble and stay abreast with the current shopping trends.

Consumers are using their mobiles to shop online more. Emails are flicked through quickly while one is commuting from home to work or vice versa. No one wants to waste time reading long-winded emails any more. Images capture the attention faster and it’s not surprising that they have to be that way. Mobile users will only spare a few seconds of their time so the ads or offers had better grab their attention.

Retaily foresee that as mobile ads continue to rise, many businesses will turn to dynamic retargeting to be able to reach visitors who have shown interest at their products or services when browsing. And businesses want smart marketing automation.

Know Your Customers’ Preference

In order for that to happen, businesses need to take the initiative to know their customers’ preference. Like who wants to keep getting emails every day from the same company about products that they are totally not interested in? Call it email fatigue. I mean, look at your own inbox and chances are, the bulk of your emails are mostly not relevant to you at all. Most will end up in the spam folder (if that’s not already full with hundreds of spam per day!).

Smart Marketing Automation

When we talk about smart marketing automation, it’s not only dynamic retargeting. It’s also about knowing what your previous customers were buying from you along with their spending habits. All these will make your marketing efforts more productive as businesses make it a point to take an interest in their customers’ preferences and to act accordingly to it instead of blasting out generic emails or offers. Find out what Retaily can do to help your online business grow further by going to http://retai.ly/

Talk about knowing what your customers would like. Check out this short video on Spotify’s Taste Rewind where the company claims to know what kind of music you would like in the 60’s or 70’s before you were even born based on your current music preference.

Dynamic Retargeting Compared to Basic Retargeting Ad Services

Many businesses are now turning to retargeting ads service providers to help bring back sales from customers who had previously visited their website. However, one needs to know the difference between basic retargeting ads as compared to personalized or dynamic retargeting ads.

The basic ones will usually show a generic ad offering a simple discount for first time shoppers.

Basic Retargeting Ad

The purpose of offering dynamic retargeting is to remind the consumer of the actual product(s) that they had recently viewed but had not purchased from the website.

Now before you start moaning and groaning thinking that your product ads will spam the living daylights out of your customers’ browsers, know that your retargeting provider would have advised you to tweak your ad display frequency to be more realistic.

Have A Realistic Time Span

Because some customers may not want to purchase your products straight away. So there could be a lapse time of a few weeks or months before you want to jog their memory. The system needs to be smart enough to know whether the customer has already purchased the product from your store or not during that time frame.

Target New And Returning Customers

There also needs to be a clear distinction between customers who have made a purchase from your store compared to those who have not made any purchase at all but have only visited your site.

For instance, you may want to offer a general discount for those who have previously bought from your store to encourage them to visit again to purchase other items. Those that have not made any purchase would be shown the dynamic retargeting ads based on what they had viewed from your store.

And if they had actually reached the checkout page without completing the order, your dynamic retargeting ad may even throw in free shipping or a special discount just for that product that they left in the checkout cart.

With Retaily, you don’t have to worry about all this work as the software will take care of this for you.

Cross Device Retargeting

With mobile ads on the rise these days, it will come as no surprise that retargeting will be done across devices as consumers tend to switch from desktop to tablets and mobile phones. The end result is to try to encourage them to complete the sale order on any of the devices.

This way of doing marketing will increase as more consumers use their mobiles to browse and shop online. And with mobile penetration being higher compared to desktop penetration, retargeting needs to be more fluid and dynamic making it easier and faster to remind consumers of their product interest and to help them make the purchase.