Retaily Holiday Shopping Retargeting Tips For Sellers

Gift Cards

We’re in the last quarter of the year heading towards the holiday shopping season (yay!). Online sellers have been making all the necessary changes to their store (I hope), in preparation for the upcoming Halloween and Thanksgiving weekend next month.

Is Your Store Ready For The Shopping Season?

If you haven’t done anything yet due to busy work schedules, you still have time to get your store in shape in anticipation of the traffic that will be coming your way as the holiday season approaches.

Bear in mind that if your store is already getting a considerable amount of traffic right now, thinking through your remarketing strategy to offer different combination of products as gift items will help.

Holiday Shopping Retargeting Tips

Shoppers are constantly looking for the best bang for their buck. So don’t be surprised that other online stores have started their holiday shopping retargeting strategy early to reach their customers. Here are a few holiday shopping retargeting tips, promotions and suggestions that you could consider offering as part of your retargeting strategy :

* Buy 1 Free 1
* Get a gift set with every purchase of {product | $}
* Offer gift set @ {irresistible value}
* Free shipping for {best seller | above certain $}
* Free gift + free shipping for orders above $
* Get X% off on 2nd purchase
* A gift for someone special
* Go ahead, gift yourself, you deserve it
* Buy Now Or Cry Later

Rule of thumb is that if you can offer something that others can’t and that the offer is irresistible and appealing, chances of you closing the deal are higher. And if you think that the holiday shopping season only starts around Thanksgiving weekend, you’ll be surprised that shoppers start shopping before Halloween! Right now, the holiday shopping season stretches the entire month of November and December.

Promote Your Best And Top Sellers

And since it’s the holiday season, it’s also a good time to promote some of your store’s best sellers, latest products, best offers. Bundling them as a gift set or allowing your customers the freedom to custom bundle a gift set of their choice would be of tremendous help.

Obviously you don’t want to keep showing the same ad over and over again to customers who have visited your site. So it’s important to have some variety and spread out the frequency of those ads. Retaily can help as it allows you to customize the type of offers and promotions that you want to show up in ads to your customers.

Make Your Store’s Checkout Smooth

Other than that, please make sure that your online store’s checkout process is smooth as you don’t want all that holiday shopping season retargeting strategy and effort to go to waste. If your store’s checkout process currently has multiple pages for buyers to fill up, that may not be ideal especially if they’re shopping from a mobile (which by the way, more and more folks are using their mobile to shop these days).

Here’s a one page checkout that you can consider which is being offered by InstanteStore to help their merchants close the sale faster and smoother :

Retaily – Small Businesses Are Turning To Smart Marketing Automation

Old Fashioned British Sweets From Your Childhood

Businesses Need To Revamp Their Marketing Strategies

As mobile users continue to increase, many small businesses are realizing that they can no longer do marketing the old fashion way. Many are now turning to marketing automation as a way to reach the many mobile users out there.

The reason for the change is because many online businesses are not satisfied with the results that they’ve been getting from their manual ways of doing marketing. These businesses see the need for better features as their old email marketing software may no longer be relevant in reaching mobile consumers.

Catching Up With New Technology And Mobile

Not only do they have to deal with the wave of new technology that is now more app-based, the age group of consumers and the way they respond to online shopping has also changed. As more and more consumers use mobile to do online shopping and browsing, businesses realized that they have to be more nimble and stay abreast with the current shopping trends.

Consumers are using their mobiles to shop online more. Emails are flicked through quickly while one is commuting from home to work or vice versa. No one wants to waste time reading long-winded emails any more. Images capture the attention faster and it’s not surprising that they have to be that way. Mobile users will only spare a few seconds of their time so the ads or offers had better grab their attention.

Retaily foresee that as mobile ads continue to rise, many businesses will turn to dynamic retargeting to be able to reach visitors who have shown interest at their products or services when browsing. And businesses want smart marketing automation.

Know Your Customers’ Preference

In order for that to happen, businesses need to take the initiative to know their customers’ preference. Like who wants to keep getting emails every day from the same company about products that they are totally not interested in? Call it email fatigue. I mean, look at your own inbox and chances are, the bulk of your emails are mostly not relevant to you at all. Most will end up in the spam folder (if that’s not already full with hundreds of spam per day!).

Smart Marketing Automation

When we talk about smart marketing automation, it’s not only dynamic retargeting. It’s also about knowing what your previous customers were buying from you along with their spending habits. All these will make your marketing efforts more productive as businesses make it a point to take an interest in their customers’ preferences and to act accordingly to it instead of blasting out generic emails or offers. Find out what Retaily can do to help your online business grow further by going to http://retai.ly/

Talk about knowing what your customers would like. Check out this short video on Spotify’s Taste Rewind where the company claims to know what kind of music you would like in the 60’s or 70’s before you were even born based on your current music preference.

Mobile Friendly Emails Are Crucial

With so many people now preferring to access their emails via their mobiles instead of using desktops or laptops, businesses need to make sure that emails sent out are mobile friendly. Since mobile screens are smaller and people tend to be more impatient, you would want to ensure that your message gets read and understood in the shortest time possible. What do I mean by mobile friendly emails?

Mobile Emails

Straight To The Point Titles

If you’re offering a discount or free shipping, please state it clearly as concise as possible in the title. Try looking at your emails from your mobile device. You’ll notice that the email title can only show around 5 to 6 words. If your title is anything longer, it will be truncated or not shown unless the viewer chooses to view the email in landscape view. Most of the time, people read their emails in portrait mode.

Keep The Content Short 

Limit your email content to only a few sentences with easy to read fonts. If the font is too small, it gets too annoying to read as one has to pinch and squint at the mobile screen. Make sure the spaces between each sentence and each word is formatted properly for easy reading. If possible, try to convey your email message in a few sentences.

Optimize Your Images

If you’re going to include any image(s) in your email, please make sure that they are optimized for mobile viewing. If the image is too big and heavy, it will take too long to load on a mobile device (not to mention it eats away at your mobile data plan). You want the email to load fast when it’s opened on a mobile.

Personalized Contact Details

People who are interested to reply your emails will want to reach someone at a personal level. You may want to tweak your email signature with your name, designation and contact details clearly for customers to reach you easily.

Realistic Frequency 

You don’t want to keep emailing consumers every day. They’ll just treat it as spam. Once a week or fortnightly would be realistic.

So the take away is that your emails need to cater to consumers who are now accessing their emails via their mobile devices. It needs to capture their attention long enough for them to read through quickly with a good CTA (Call To Action).

Emails needs to be short, sweet, straight to the point with images that are light for faster loading. With so many emails landing in one’s inbox daily, you don’t want your emails to be tagged as spam either. You want to stand a chance to keep in touch with consumers in order to pitch to them and not put them off.