Retaily Drive Traffic To Your Funnel

Retaily Drive Traffic To Your Funnel

Every business needs traffic. Whether you’re a brick and mortar store or an online business, you need traffic. Period. The higher the traffic, the more chances of higher conversion rates.

There’s quite a number of ways to get this done and it’s not a one size fits all recipe. This will depend on what type of business that you’re running and what type of product you wish to promote.

Retaily aims to help businesses reach current and lost customers with its smart dynamic retargeting solution. But this can only happen if there’s traffic going to your site.

How To Drive Traffic To Your Funnel? 

No matter what product you’re selling, you need to do some research to find out where your potential customers hang out. The Pillar 1 image gives a wide range of options that any business can use to drive traffic to their funnel.

Make Use Of Social Media

Social Media

No matter what you’re selling, you definitely need to make use of social media like Facebook, Instagram, Pinterest, Tumblr and Twitter to get the word out and discover what people are interested in pertaining to your industry.

Keep Your Customers In The Loop

You’d also send out newsletters to all your customers informing them of the latest trend and update your own blog to give some valuable tips and advice related to your product. Throw in some recommendations to add value and knowledge to your audience.

Encourage Your Customers To Promote You

Discount

Offer your customers gift certificates or promo codes to share with their family and friends. That will generate some buzz to lead visitors to your site. People like getting a discount and when they register at your site to make the purchase, you’d be able to capture their email address to reach them.

Run A Retargeting Campaign

If you’ve got tonnes of traffic already coming to your site, make sure you have a dynamic retargeting campaign working in the background so that you don’t loose all those visitors. Retaily can help by showing the right ads to those visitors even after they leave your site to encourage them to complete the purchase.

Targeted Magazine Advertisements 

fishing

You may need to advertise your products in specific magazines if that is your niche market. For instance, if you’re selling fishing rods, there’s a higher chance of you reaching professional anglers by advertising in fishing magazines. You get the idea.

Attend Trade Shows And Conferences

This is a good place to promote your product physically to a physical targeted audience. If your product is revolutionary, you could invite visitors to try it out in the form of free samples or watch you demo at the venue. This will also give you a chance to answer any questions there in order to close the deal.

It’s also important to have some strategic partnerships with other businesses that will complement your customer base.

Develop Your Brand

brand

To develop your brand and business, make sure you have a company page on LinkedIn and work on creating content to let people know more about your business. Your content could be in the form of tips, advice and guides that will add value to your target audience.

Different target audience requires different ways of reaching them. One thing’s for sure, every business needs traffic and this list will give them an overall view of the different ways to drive traffic to your funnel.

If you need help with retargeting for your site, check out http://retai.ly and drop us an email at questions@retai.ly

Retargeting Helps Shoppers Complete Their Purchase

Surprise Gift

According to the latest report by eMarketer, 3 out of 5 American digital shoppers say that online digital ads are well targeted to their interest. This is good news as it shows that retargeting is helping more businesses close sales which would otherwise have been lost.

With the shopping season is in full swing and Thanksgiving is just a few days away, you would think that many small and medium sized online businesses would have ramped up their remarketing efforts in anticipation for the long weekend of online shopping that’s going to blow everyone away. It’s still not too late to do so!

US Digital Shoppers Digital Ads Demographic

While it’s no surprise that many shoppers will be doing comparison shopping before making the purchase, there’s still room for digital ads to remind them of the products that they are interested in, which by then would have a further mark down in prices if not free shipping thrown in.

US Digital Shoppers Demographic

So it’s basically a win-win situation for both shoppers and sellers alike as they aim to close as many sales as possible in this last quarter of the year. Sellers get to offer their products in bundles, with discount and free shipping while buyers get the best bang for their buck as they shop for gifts for their loved ones (or for themselves!).

One thing is for sure, retargeting is here to stay as it helps shoppers complete their purchase while making sure that businesses do not continue bleeding customers.

On a lighter note, can’t wait to catch the upcoming Star Wars The Force Awakens this Christmas as anticipating it well be another blockbuster looking at the rate that tickets are being snapped up in advance ticket sales! Here’s the latest trailer in case you missed it :

Retaily Holiday Shopping Retargeting Tips For Sellers

Gift Cards

We’re in the last quarter of the year heading towards the holiday shopping season (yay!). Online sellers have been making all the necessary changes to their store (I hope), in preparation for the upcoming Halloween and Thanksgiving weekend next month.

Is Your Store Ready For The Shopping Season?

If you haven’t done anything yet due to busy work schedules, you still have time to get your store in shape in anticipation of the traffic that will be coming your way as the holiday season approaches.

Bear in mind that if your store is already getting a considerable amount of traffic right now, thinking through your remarketing strategy to offer different combination of products as gift items will help.

Holiday Shopping Retargeting Tips

Shoppers are constantly looking for the best bang for their buck. So don’t be surprised that other online stores have started their holiday shopping retargeting strategy early to reach their customers. Here are a few holiday shopping retargeting tips, promotions and suggestions that you could consider offering as part of your retargeting strategy :

* Buy 1 Free 1
* Get a gift set with every purchase of {product | $}
* Offer gift set @ {irresistible value}
* Free shipping for {best seller | above certain $}
* Free gift + free shipping for orders above $
* Get X% off on 2nd purchase
* A gift for someone special
* Go ahead, gift yourself, you deserve it
* Buy Now Or Cry Later

Rule of thumb is that if you can offer something that others can’t and that the offer is irresistible and appealing, chances of you closing the deal are higher. And if you think that the holiday shopping season only starts around Thanksgiving weekend, you’ll be surprised that shoppers start shopping before Halloween! Right now, the holiday shopping season stretches the entire month of November and December.

Promote Your Best And Top Sellers

And since it’s the holiday season, it’s also a good time to promote some of your store’s best sellers, latest products, best offers. Bundling them as a gift set or allowing your customers the freedom to custom bundle a gift set of their choice would be of tremendous help.

Obviously you don’t want to keep showing the same ad over and over again to customers who have visited your site. So it’s important to have some variety and spread out the frequency of those ads. Retaily can help as it allows you to customize the type of offers and promotions that you want to show up in ads to your customers.

Make Your Store’s Checkout Smooth

Other than that, please make sure that your online store’s checkout process is smooth as you don’t want all that holiday shopping season retargeting strategy and effort to go to waste. If your store’s checkout process currently has multiple pages for buyers to fill up, that may not be ideal especially if they’re shopping from a mobile (which by the way, more and more folks are using their mobile to shop these days).

Here’s a one page checkout that you can consider which is being offered by InstanteStore to help their merchants close the sale faster and smoother :

Retaily Remarketing Run Down

Retaily Remarketing Infographic

Online sellers know that visitors are leaving their site. Many have tried to reach these visitors by using retargeting service providers. While many of the retargeting service providers could show ads of products to these visitors, those who decide to have a go at Retaily remarketing will notice the difference. Instead of the online seller providing the ads to the retargeting provider, Retaily is smart enough to create the personalized ads based on the website products for sellers.

Retaily is able to target mobile apps other than desktop and is able to advise online sellers on how their ad spent is being utilized.

So in a nutshell, rather than visitors keep leaving your site, why not allow Retaily to track and monitor your visitors in order to serve them personalized ads on products that they are interested in?

Those personalized ads will need to show offers that are good enough to encourage your visitors to complete the purchase process based on the visitor data that was crunched from your online store.

While other service providers may just show your ads as a form of branding or actual price as on the website, Retaily gives the option for sellers to specify the offer price to show to selected visitors based on the products that they were interested in. This makes better sense as the goal is to encourage buyers to click on the ad and complete the purchase back at the store with a deal that buyer and seller deem fair.

While remarketing and retargeting is not new, making the best use of data and giving buyers what they’re looking for will definitely help increase sales for sellers. For more info, please check out http://retai.ly/

Retargeting Campaign – Know What Consumers Really Want

Holidays & Seasons

What makes our whole year so interesting and fun is the fact that the season keeps changing (Yay! Spring is here!) not to mention that we have a whole long list of holidays, celebrations and wonderful occasions to enjoy. Businesses who are planning their retargeting campaign need to take these holiday weekends and seasons into consideration.

As different countries observe different public holidays, there’s bound to be some general holidays that everyone will observe (Hint : Labor Day is on the 1st of May but for USA, it falls on the first Monday of September). Long weekend = more time for holiday shopping / vacation!

What Are Consumers Looking For? 

While you may want to offer either a good discount off your store’s products or throw in free shipping or free gifts for customers who didn’t close the sale after visiting your site, you may want to take a step back and think through on what consumers were actually looking for when they visited your site.

Was it to do price comparison? Or were they were looking for a very specific product? That will depend on which page they landed in first. Your retargeting provider should be able to let you know your customer’s trail (from the first page that they landed on to the products that they were looking at and where the trail stops – did they leave at the product page, checkout page, etc).

You will need to consider all these factors to offer those customers a deal that majority won’t be able to say ‘no’ to. Perhaps a different offer price leading to the holiday weekend? Would you plan to give the final sale offer on the holiday itself?

A Game Of Hide & Seek

That’s why it’s important to know what consumers are looking for and what they actually want when you plan out your retargeting campaign along with the duration of the campaign. It’s like a game of hide and seek when it comes to figuring out what your visitors were looking for and what they actually wanted to buy from you. Was the product out of stock??

You also don’t want your retargeting campaign to run too long sounding like a broken record. Neither do you want to offer it forever. Have a realistic timeline in place based on seasons and specific holiday occasions.

Ride The Holiday Wave

At the end of the day, you want to make money but you also want to offer your customers a good shopping experience that they can remember as being pleasant, value for money and worth recommending to their other friends. The holiday seasons are just the tip of the iceberg.

You could consider Retaily which is currently free for merchants who are using Shopify and InstanteStore and see the difference of using a dynamic retargeting service provider who knows what you need for your business.

And since it’s Good Friday and Easter Sunday, guess what businesses are offering to capture the different market segments this weekend? Check out this short clip by Marks & Spencer :

Retargeting – Doing What It Takes To Be Visible

Amazon TMall

Opening Shop In Rival’s Turf

Amazon may not be as big as Alibaba (who’s bigger than Amazon and eBay combined). But it certainly loves to get its foot into new territory by recently opening a store front on Alibaba’s Tmall. Smart move to keep itself in front of Chinese customers who can REALLY shop online. Last year, China’s Singles’ Day garnered in a whopping $9 billion in online sales with Alibaba laughing all the way to the bank – all in ONE DAY.

Don’t Forget, The Chinese Can Spend A LOT

Looks like Amazon wants a piece of the action as well. Let’s see what happens in this year’s Singles’ Day which will land on 11th November 2015. Believe it’s going to be better than last year as Chinese folks have proven to be very good online shoppers.

Although Amazon will have to do a bit of profit sharing with Tmall, the company is doing what it takes to remain visible to the largest market segment that’s outside of the US (with enough spending power to overshadow most countries’ GDP!).

Small & Medium Sized Merchants Opt For Retargeting

While many online shops can’t challenge the mighty Amazon or Tmall and Taobao, they can try to remain visible to customers who have visited their online stores by retargeting. If done well, merchants can still close the deal even if their customers do not buy from them when they first visited their store.

This strategy is deemed more effective for merchants who have high traffic coming to their site. So in other words, Amazon will be riding on the amount of high traffic that goes to Tmall by maintaining an online presence there. Hence sites that have traffic will be able to track their visitors and have their ads shown to the same visitors if no purchase was made.

These remarketing efforts uses a combination of ads that shows the products that customers were looking at which may or may not come with added free shipping or discounts.

Something Is Better Than Nothing

All in all, either these merchants do something to get back lost sales or they can do nothing and continue to loose business opportunities in the form of traffic that’s passing through their sites. They might as well put out the offer and choose to remain visible to their customers this way. For those in need of retargeting and ad creation services, do check out Retaily, a dynamic retargeting service provider. We’ll be more than happy to help.

Oh yeah, the short video below shows the staggering Singles’ Day 2014 sales :

What Retargeting Should Not Be

dettol

Irritating And Ugly Banner Ads Everywhere

There’s been a lot of hype about remarketing and retargeting since a few years ago. Being a consumer, many of you would have come across banner ads showing recent products that you’ve just browsed but never bought from certain websites. Lately, it seems to have gone a bit overboard with lots of these product or service ads trailing you everywhere as you browse like the papparazi chasing after celebrities. Many consumers find this down right irritating. Especially if the ads are ugly. Not only do they have to put up with Facebook ads, Twitter ads and generic ads appearing all over social media and in search results, now your own browser keeps reminding you what you recently looked at!

Don’t Spam Your Customers

Remarketing and retargeting should not be another way of spamming users. Businesses who wish to run a retargeting campaign should seriously look into what their ads really look like along with the frequency of it being shown to consumers. If you need help designing ads for your products, brand and services, please contact us. It’s better not to show an ad that won’t get noticed or one that will put consumers off. Send us a tweet @RetailyNow and we’ll get back to you.

Out Of Stock Products & Not Shipping To Certain Countries

Retargeting should also not be another way to trick customers into buying your products if they are out of stock or do not ship to a particular destination. Make sure you have ample stock as consumers who click on your ads to land on your site will not be very happy that what they wanted to buy is out of stock or will not ship to their country. Your retargeting provider should be smart enough to show your ads only to countries that you ship to. If not, it’s just a waste of money for you and a lot of frustration for buyers.

Make Your Offer Genuine

And oh, if you’re going to make a one time offer to your buyers based on your ads, please make sure that you don’t keep showing the same offer every time. It just dilutes the user experience and will end up making consumers feel that they can only get a good deal via your retargeting ads.

It’s Not For Every Product Or Service

Remarketing is not for everyone. Period. Not all products will look good in ads. Not all brand names will mean anything on ads. There needs to be a combination of both branding and proper product images. So if you’re going to do it, make sure it’s done well and effective so you don’t waste your funding.

With Retaily, merchants who are using major shopping carts will be able to use their service without worrying about all that was mentioned above.

Is Your Website Bleeding Customers? Need Retargeting Help?

Dollar

You’ve been PAYING for web traffic. Visitors ARE coming to your site. But they’re not converting. Those who were going to buy something from your site – gone, wasted, left! What’s the plan now? Continue to pay for more web traffic? Doing so without knowing WHY your visitors aren’t buying is like putting money in a bag full of holes. It’s bleeding you out.

Did you know that you’re probably losing 99% of visitors to your site? Most websites are. That means for every 100 visitors who visit your site, 99 have left without buying anything. That’s provided your site is able to convert 1% of traffic that comes your way. But you can DO SOMETHING about it. It’s called website retargeting or remarketing.

If you could reach the other 99% of visitors that have landed on your site and convert them to paying customers, wouldn’t you be scrambling to do so? Unless you’re like Apple who has already established their brand of products globally.. That’s where Retaily comes in. We’re building our system from scratch to help reach the 99% of visitors that came to your site who did not make a purchase.

There could be various reasons why they didn’t buy anything from your site. Maybe life got in the way for some of them. Or your shipping charges spooked them off? Perhaps you didn’t offer shipping to their destination? Or your product wasn’t as competitively priced? The main aim for us is to help you reach out to all those visitors who didn’t buy anything (it’s a waste if they’ve already landed on your site either from paid traffic or organically from search results).

We’re looking to help bring back the 99% to you. The good news is that you can choose to reach out to all those visitors instead of letting them trickle to waste. Don’t worry if you feel lost. Help is on the way. We may sometimes feel like the pup in the Budweiser commercial below but know that there’s always help that we can rely on. Stay tune for more updates.