Every business needs traffic. Whether you’re a brick and mortar store or an online business, you need traffic. Period. The higher the traffic, the more chances of higher conversion rates.
There’s quite a number of ways to get this done and it’s not a one size fits all recipe. This will depend on what type of business that you’re running and what type of product you wish to promote.
Retaily aims to help businesses reach current and lost customers with its smart dynamic retargeting solution. But this can only happen if there’s traffic going to your site.
How To Drive Traffic To Your Funnel?
No matter what product you’re selling, you need to do some research to find out where your potential customers hang out. The Pillar 1 image gives a wide range of options that any business can use to drive traffic to their funnel.
Make Use Of Social Media
No matter what you’re selling, you definitely need to make use of social media like Facebook, Instagram, Pinterest, Tumblr and Twitter to get the word out and discover what people are interested in pertaining to your industry.
Keep Your Customers In The Loop
You’d also send out newsletters to all your customers informing them of the latest trend and update your own blog to give some valuable tips and advice related to your product. Throw in some recommendations to add value and knowledge to your audience.
Encourage Your Customers To Promote You
Offer your customers gift certificates or promo codes to share with their family and friends. That will generate some buzz to lead visitors to your site. People like getting a discount and when they register at your site to make the purchase, you’d be able to capture their email address to reach them.
Run A Retargeting Campaign
If you’ve got tonnes of traffic already coming to your site, make sure you have a dynamic retargeting campaign working in the background so that you don’t loose all those visitors. Retaily can help by showing the right ads to those visitors even after they leave your site to encourage them to complete the purchase.
Targeted Magazine Advertisements
You may need to advertise your products in specific magazines if that is your niche market. For instance, if you’re selling fishing rods, there’s a higher chance of you reaching professional anglers by advertising in fishing magazines. You get the idea.
Attend Trade Shows And Conferences
This is a good place to promote your product physically to a physical targeted audience. If your product is revolutionary, you could invite visitors to try it out in the form of free samples or watch you demo at the venue. This will also give you a chance to answer any questions there in order to close the deal.
It’s also important to have some strategic partnerships with other businesses that will complement your customer base.
Develop Your Brand
To develop your brand and business, make sure you have a company page on LinkedIn and work on creating content to let people know more about your business. Your content could be in the form of tips, advice and guides that will add value to your target audience.
Different target audience requires different ways of reaching them. One thing’s for sure, every business needs traffic and this list will give them an overall view of the different ways to drive traffic to your funnel.
If you need help with retargeting for your site, check out http://retai.ly and drop us an email at questions@retai.ly
