Retaily – Small Businesses Are Turning To Smart Marketing Automation

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Businesses Need To Revamp Their Marketing Strategies

As mobile users continue to increase, many small businesses are realizing that they can no longer do marketing the old fashion way. Many are now turning to marketing automation as a way to reach the many mobile users out there.

The reason for the change is because many online businesses are not satisfied with the results that they’ve been getting from their manual ways of doing marketing. These businesses see the need for better features as their old email marketing software may no longer be relevant in reaching mobile consumers.

Catching Up With New Technology And Mobile

Not only do they have to deal with the wave of new technology that is now more app-based, the age group of consumers and the way they respond to online shopping has also changed. As more and more consumers use mobile to do online shopping and browsing, businesses realized that they have to be more nimble and stay abreast with the current shopping trends.

Consumers are using their mobiles to shop online more. Emails are flicked through quickly while one is commuting from home to work or vice versa. No one wants to waste time reading long-winded emails any more. Images capture the attention faster and it’s not surprising that they have to be that way. Mobile users will only spare a few seconds of their time so the ads or offers had better grab their attention.

Retaily foresee that as mobile ads continue to rise, many businesses will turn to dynamic retargeting to be able to reach visitors who have shown interest at their products or services when browsing. And businesses want smart marketing automation.

Know Your Customers’ Preference

In order for that to happen, businesses need to take the initiative to know their customers’ preference. Like who wants to keep getting emails every day from the same company about products that they are totally not interested in? Call it email fatigue. I mean, look at your own inbox and chances are, the bulk of your emails are mostly not relevant to you at all. Most will end up in the spam folder (if that’s not already full with hundreds of spam per day!).

Smart Marketing Automation

When we talk about smart marketing automation, it’s not only dynamic retargeting. It’s also about knowing what your previous customers were buying from you along with their spending habits. All these will make your marketing efforts more productive as businesses make it a point to take an interest in their customers’ preferences and to act accordingly to it instead of blasting out generic emails or offers. Find out what Retaily can do to help your online business grow further by going to http://retai.ly/

Talk about knowing what your customers would like. Check out this short video on Spotify’s Taste Rewind where the company claims to know what kind of music you would like in the 60’s or 70’s before you were even born based on your current music preference.

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Lisa

Foodie, deal hunter, nature lover, marketer, enjoys movies, barbeques and the latest in tech news.

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