Retargeting Campaign – Know What Consumers Really Want

Holidays & Seasons

What makes our whole year so interesting and fun is the fact that the season keeps changing (Yay! Spring is here!) not to mention that we have a whole long list of holidays, celebrations and wonderful occasions to enjoy. Businesses who are planning their retargeting campaign need to take these holiday weekends and seasons into consideration.

As different countries observe different public holidays, there’s bound to be some general holidays that everyone will observe (Hint : Labor Day is on the 1st of May but for USA, it falls on the first Monday of September). Long weekend = more time for holiday shopping / vacation!

What Are Consumers Looking For? 

While you may want to offer either a good discount off your store’s products or throw in free shipping or free gifts for customers who didn’t close the sale after visiting your site, you may want to take a step back and think through on what consumers were actually looking for when they visited your site.

Was it to do price comparison? Or were they were looking for a very specific product? That will depend on which page they landed in first. Your retargeting provider should be able to let you know your customer’s trail (from the first page that they landed on to the products that they were looking at and where the trail stops – did they leave at the product page, checkout page, etc).

You will need to consider all these factors to offer those customers a deal that majority won’t be able to say ‘no’ to. Perhaps a different offer price leading to the holiday weekend? Would you plan to give the final sale offer on the holiday itself?

A Game Of Hide & Seek

That’s why it’s important to know what consumers are looking for and what they actually want when you plan out your retargeting campaign along with the duration of the campaign. It’s like a game of hide and seek when it comes to figuring out what your visitors were looking for and what they actually wanted to buy from you. Was the product out of stock??

You also don’t want your retargeting campaign to run too long sounding like a broken record. Neither do you want to offer it forever. Have a realistic timeline in place based on seasons and specific holiday occasions.

Ride The Holiday Wave

At the end of the day, you want to make money but you also want to offer your customers a good shopping experience that they can remember as being pleasant, value for money and worth recommending to their other friends. The holiday seasons are just the tip of the iceberg.

You could consider Retaily which is currently free for merchants who are using Shopify and InstanteStore and see the difference of using a dynamic retargeting service provider who knows what you need for your business.

And since it’s Good Friday and Easter Sunday, guess what businesses are offering to capture the different market segments this weekend? Check out this short clip by Marks & Spencer :

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Lisa

Foodie, deal hunter, nature lover, marketer, enjoys movies, barbeques and the latest in tech news.

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