Retaily Holiday Shopping Retargeting Tips For Sellers

Gift Cards

We’re in the last quarter of the year heading towards the holiday shopping season (yay!). Online sellers have been making all the necessary changes to their store (I hope), in preparation for the upcoming Halloween and Thanksgiving weekend next month.

Is Your Store Ready For The Shopping Season?

If you haven’t done anything yet due to busy work schedules, you still have time to get your store in shape in anticipation of the traffic that will be coming your way as the holiday season approaches.

Bear in mind that if your store is already getting a considerable amount of traffic right now, thinking through your remarketing strategy to offer different combination of products as gift items will help.

Holiday Shopping Retargeting Tips

Shoppers are constantly looking for the best bang for their buck. So don’t be surprised that other online stores have started their holiday shopping retargeting strategy early to reach their customers. Here are a few holiday shopping retargeting tips, promotions and suggestions that you could consider offering as part of your retargeting strategy :

* Buy 1 Free 1
* Get a gift set with every purchase of {product | $}
* Offer gift set @ {irresistible value}
* Free shipping for {best seller | above certain $}
* Free gift + free shipping for orders above $
* Get X% off on 2nd purchase
* A gift for someone special
* Go ahead, gift yourself, you deserve it
* Buy Now Or Cry Later

Rule of thumb is that if you can offer something that others can’t and that the offer is irresistible and appealing, chances of you closing the deal are higher. And if you think that the holiday shopping season only starts around Thanksgiving weekend, you’ll be surprised that shoppers start shopping before Halloween! Right now, the holiday shopping season stretches the entire month of November and December.

Promote Your Best And Top Sellers

And since it’s the holiday season, it’s also a good time to promote some of your store’s best sellers, latest products, best offers. Bundling them as a gift set or allowing your customers the freedom to custom bundle a gift set of their choice would be of tremendous help.

Obviously you don’t want to keep showing the same ad over and over again to customers who have visited your site. So it’s important to have some variety and spread out the frequency of those ads. Retaily can help as it allows you to customize the type of offers and promotions that you want to show up in ads to your customers.

Make Your Store’s Checkout Smooth

Other than that, please make sure that your online store’s checkout process is smooth as you don’t want all that holiday shopping season retargeting strategy and effort to go to waste. If your store’s checkout process currently has multiple pages for buyers to fill up, that may not be ideal especially if they’re shopping from a mobile (which by the way, more and more folks are using their mobile to shop these days).

Here’s a one page checkout that you can consider which is being offered by InstanteStore to help their merchants close the sale faster and smoother :