Mobile Friendly Emails Are Crucial

With so many people now preferring to access their emails via their mobiles instead of using desktops or laptops, businesses need to make sure that emails sent out are mobile friendly. Since mobile screens are smaller and people tend to be more impatient, you would want to ensure that your message gets read and understood in the shortest time possible. What do I mean by mobile friendly emails?

Mobile Emails

Straight To The Point Titles

If you’re offering a discount or free shipping, please state it clearly as concise as possible in the title. Try looking at your emails from your mobile device. You’ll notice that the email title can only show around 5 to 6 words. If your title is anything longer, it will be truncated or not shown unless the viewer chooses to view the email in landscape view. Most of the time, people read their emails in portrait mode.

Keep The Content Short 

Limit your email content to only a few sentences with easy to read fonts. If the font is too small, it gets too annoying to read as one has to pinch and squint at the mobile screen. Make sure the spaces between each sentence and each word is formatted properly for easy reading. If possible, try to convey your email message in a few sentences.

Optimize Your Images

If you’re going to include any image(s) in your email, please make sure that they are optimized for mobile viewing. If the image is too big and heavy, it will take too long to load on a mobile device (not to mention it eats away at your mobile data plan). You want the email to load fast when it’s opened on a mobile.

Personalized Contact Details

People who are interested to reply your emails will want to reach someone at a personal level. You may want to tweak your email signature with your name, designation and contact details clearly for customers to reach you easily.

Realistic Frequency 

You don’t want to keep emailing consumers every day. They’ll just treat it as spam. Once a week or fortnightly would be realistic.

So the take away is that your emails need to cater to consumers who are now accessing their emails via their mobile devices. It needs to capture their attention long enough for them to read through quickly with a good CTA (Call To Action).

Emails needs to be short, sweet, straight to the point with images that are light for faster loading. With so many emails landing in one’s inbox daily, you don’t want your emails to be tagged as spam either. You want to stand a chance to keep in touch with consumers in order to pitch to them and not put them off.