Retaily Can Help Reach Your Target Market

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Being an online seller does have its challenges. So does any other job out there unless you’re paid to take vacations! Some of the main challenges that sellers face is to reach the right type of customer. So in essence, getting traffic is not enough. You need to get the RIGHT type of traffic. Because there could be a tonne of visitors coming to your store and the bulk of them may end up leaving without making a single purchase.

Retaily can help you reach your target market. Well, now how is this going to work? Online stores that have a lot of traffic usually have no way of finding out what those visitors were looking for at their site unless they engage the services of a remarketing provider. Well, now that would have solved it right? Not exactly.

Generic remarketing providers will usually show ads of the product or company brand to visitors who have visited their clients’ site. Retaily takes it a step further by analyzing the visitors’ intention to see what they were interested in based on the time spend looking at specific products. If visitors did add any product to the shopping cart but left without completing the purchase, Retaily is smart enough to offer that particular visitor an offer for that specific product based on what the merchant sets. So it could be an offer for free shipping or a specific percentage off the specific product price.

Retaily makes retargeting smarter as you don’t want to simply blast out offers and free shipping to people out there who may not even be interested in buying your products. You want to target your customer market specifically because you know that they are the ones looking for your product and they are also the ones who know about your company and website.

Take McDonalds as an example. They recently introduced a bicycle friendly packaging called the McBike to cater to the needs of cyclists who are their customers. Launched in Copenhagen, Denmark where there’s plenty of cyclist, it has proven to be quite a success. It’s about knowing what your target market is looking for and then offering them a better incentive to buy your product. Check out the short video below to see what I mean about the McBike :

So the question is, what is your target market looking for? What type of incentive will help encourage them to buy more from you? Is it free shipping? Or further discounts? Could it be that there is a BIGGER target market of consumers who have yet to discover your amazing product?

In order for you to reach out effectively to them, you will need plenty of data and information to make the necessary changes and offer the right kind of promotions. Retaily can help as we offer smart dynamic retargeting service to online sellers. You can reach us at http://retai.ly/