Tag: retargeting strategy

Retaily Holiday Shopping Retargeting Tips For Sellers

Gift Cards

We’re in the last quarter of the year heading towards the holiday shopping season (yay!). Online sellers have been making all the necessary changes to their store (I hope), in preparation for the upcoming Halloween and Thanksgiving weekend next month.

Is Your Store Ready For The Shopping Season?

If you haven’t done anything yet due to busy work schedules, you still have time to get your store in shape in anticipation of the traffic that will be coming your way as the holiday season approaches.

Bear in mind that if your store is already getting a considerable amount of traffic right now, thinking through your remarketing strategy to offer different combination of products as gift items will help.

Holiday Shopping Retargeting Tips

Shoppers are constantly looking for the best bang for their buck. So don’t be surprised that other online stores have started their holiday shopping retargeting strategy early to reach their customers. Here are a few holiday shopping retargeting tips, promotions and suggestions that you could consider offering as part of your retargeting strategy :

* Buy 1 Free 1
* Get a gift set with every purchase of {product | $}
* Offer gift set @ {irresistible value}
* Free shipping for {best seller | above certain $}
* Free gift + free shipping for orders above $
* Get X% off on 2nd purchase
* A gift for someone special
* Go ahead, gift yourself, you deserve it
* Buy Now Or Cry Later

Rule of thumb is that if you can offer something that others can’t and that the offer is irresistible and appealing, chances of you closing the deal are higher. And if you think that the holiday shopping season only starts around Thanksgiving weekend, you’ll be surprised that shoppers start shopping before Halloween! Right now, the holiday shopping season stretches the entire month of November and December.

Promote Your Best And Top Sellers

And since it’s the holiday season, it’s also a good time to promote some of your store’s best sellers, latest products, best offers. Bundling them as a gift set or allowing your customers the freedom to custom bundle a gift set of their choice would be of tremendous help.

Obviously you don’t want to keep showing the same ad over and over again to customers who have visited your site. So it’s important to have some variety and spread out the frequency of those ads. Retaily can help as it allows you to customize the type of offers and promotions that you want to show up in ads to your customers.

Make Your Store’s Checkout Smooth

Other than that, please make sure that your online store’s checkout process is smooth as you don’t want all that holiday shopping season retargeting strategy and effort to go to waste. If your store’s checkout process currently has multiple pages for buyers to fill up, that may not be ideal especially if they’re shopping from a mobile (which by the way, more and more folks are using their mobile to shop these days).

Here’s a one page checkout that you can consider which is being offered by InstanteStore to help their merchants close the sale faster and smoother :

Top Retargeting Strategy Involves Site and Product Modification

Volvo XC90 Excellence Lounge Concept

Many companies think that they can just rely on retargeting services to reach site visitors in the hopes of increasing their sales conversion. While retargeting will certainly help – this is provided your site is getting enough volume traffic on a daily basis and that that the retargeting strategy is suited for your type of industry. Retargeting will not work for all industries. Hence the top retargeting strategy must encompass your entire site experience along with the products and services that you offer.

Take A Step Back

Businesses are encouraged to take a step back to see whether their own site and products are in need of modification and improvements. As products and services are constantly being improved, many businesses that did not respond to change fast enough risk being left behind.

Make Time To Evaluate

Are you making the time to look at your own products and services – whether they still remain relevant to the current market demand. Or do you need to make some serious changes?

Check, Compare And Change

Depending on the type of products or service that you offer, you will need to check and make comparison in terms of pricing, affordability, practicality and see which direction the market is going. Some may prefer to chart their own course while other businesses are analyzing their own site and products while bench marking with their competitors’. It’s imperative to make the changes quickly as the consumer market is changes rapidly.

Some of the top remarketing and retargeting providers out there may just be showing generic ads to customers. Retaily aims to change that by offering a more purposeful dynamic retargeting service which is currently available for merchants using Shopify and InstanteStore.

Be More Versatile 

By knowing what your customers are looking for and how they want their products to be, you can then make the necessary changes to what you’re currently offering. This will need to reflect in your website look and product range. Offering products that will capture the consumer market requires innovation as well as insight into consumer behavior. Your business can either grow further or shrink faster depending on how versatile you are in making the necessary decision and changes.

Choose Your Customer Base Wisely

You can’t win them all. So you will need to choose your customer base wisely. If your site is getting a lot of traffic, please make sure that it’s able to load fast and is mobile friendly while ensuring the online shopping experience is quick and easy. Targeting more premium customers? Make sure your site reflects a sense of elegance, luxury and that it looks and works well across all devices.

The folks at Volvo certainly made the necessary changes to their Volvo SUV XC90 to cater to the growing demand for luxury vehicles in China. They basically had the front passenger seat removed, did away with the 3rd row in the car (which made it more spacious) and added in a luxurious storage, ottoman, work table, television area turning it into a first class seat. Did I mention that the cup holder is also temperature controlled? Needless to say, the Chinese were very interested and I won’t be surprised that it’ll get snapped up since having a chauffeur in China is quite common. Check out the short video below :