What Retargeting Should Not Be

Irritating And Ugly Banner Ads Everywhere

There’s been a lot of hype about remarketing and retargeting since a few years ago. Being a consumer, many of you would have come across banner ads showing recent products that you’ve just browsed but never bought from certain websites. Lately, it seems to have gone a bit overboard with lots of these product or service ads trailing you everywhere as you browse like the papparazi chasing after celebrities. Many consumers find this down right irritating. Especially if the ads are ugly. Not only do they have to put up with Facebook ads, Twitter ads and generic ads appearing all over social media and in search results, now your own browser keeps reminding you what you recently looked at!

Don’t Spam Your Customers

Remarketing and retargeting should not be another way of spamming users. Businesses who wish to run a retargeting campaign should seriously look into what their ads really look like along with the frequency of it being shown to consumers. If you need help designing ads for your products, brand and services, please contact us. It’s better not to show an ad that won’t get noticed or one that will put consumers off. Send us a tweet @RetailyNow and we’ll get back to you.

Out Of Stock Products & Not Shipping To Certain Countries

Retargeting should also not be another way to trick customers into buying your products if they are out of stock or do not ship to a particular destination. Make sure you have ample stock as consumers who click on your ads to land on your site will not be very happy that what they wanted to buy is out of stock or will not ship to their country. Your retargeting provider should be smart enough to show your ads only to countries that you ship to. If not, it’s just a waste of money for you and a lot of frustration for buyers.

Make Your Offer Genuine

And oh, if you’re going to make a one time offer to your buyers based on your ads, please make sure that you don’t keep showing the same offer every time. It just dilutes the user experience and will end up making consumers feel that they can only get a good deal via your retargeting ads.

It’s Not For Every Product Or Service

Remarketing is not for everyone. Period. Not all products will look good in ads. Not all brand names will mean anything on ads. There needs to be a combination of both branding and proper product images. So if you’re going to do it, make sure it’s done well and effective so you don’t waste your funding.

With Retaily, merchants who are using major shopping carts will be able to use their service without worrying about all that was mentioned above.