June 2015 - Retaily

Retaily – Small Businesses Are Turning To Smart Marketing Automation

Businesses Need To Revamp Their Marketing Strategies

As mobile users continue to increase, many small businesses are realizing that they can no longer do marketing the old fashion way. Many are now turning to marketing automation as a way to reach the many mobile users out there.

The reason for the change is because many online businesses are not satisfied with the results that they’ve been getting from their manual ways of doing marketing. These businesses see the need for better features as their old email marketing software may no longer be relevant in reaching mobile consumers.

Catching Up With New Technology And Mobile

Not only do they have to deal with the wave of new technology that is now more app-based, the age group of consumers and the way they respond to online shopping has also changed. As more and more consumers use mobile to do online shopping and browsing, businesses realized that they have to be more nimble and stay abreast with the current shopping trends.

Consumers are using their mobiles to shop online more. Emails are flicked through quickly while one is commuting from home to work or vice versa. No one wants to waste time reading long-winded emails any more. Images capture the attention faster and it’s not surprising that they have to be that way. Mobile users will only spare a few seconds of their time so the ads or offers had better grab their attention.

Retaily foresee that as mobile ads continue to rise, many businesses will turn to dynamic retargeting to be able to reach visitors who have shown interest at their products or services when browsing. And businesses want smart marketing automation.

Know Your Customers’ Preference

In order for that to happen, businesses need to take the initiative to know their customers’ preference. Like who wants to keep getting emails every day from the same company about products that they are totally not interested in? Call it email fatigue. I mean, look at your own inbox and chances are, the bulk of your emails are mostly not relevant to you at all. Most will end up in the spam folder (if that’s not already full with hundreds of spam per day!).

Smart Marketing Automation

When we talk about smart marketing automation, it’s not only dynamic retargeting. It’s also about knowing what your previous customers were buying from you along with their spending habits. All these will make your marketing efforts more productive as businesses make it a point to take an interest in their customers’ preferences and to act accordingly to it instead of blasting out generic emails or offers. Find out what Retaily can do to help your online business grow further by going to http://retai.ly/

Talk about knowing what your customers would like. Check out this short video on Spotify’s Taste Rewind where the company claims to know what kind of music you would like in the 60’s or 70’s before you were even born based on your current music preference.

Retaily Helps Increase Sales By Converting Lost Prospects

Many Lost Opportunities

Online sellers know that consumers these days prefer to make purchases quickly. If they land on your site and spent some time looking at your products, it basically tells you that they were interested in what your site has to offer. But many leave without buying anything for various reasons. Some may have added your products to the cart but did not complete the checkout process.

Without the visitor registering their details at your site, businesses will have no way of reaching them to offer a special discount for the product that they were interested in. Unless the visitor contacted them or left their email address behind. Many online sites that have lots of traffic realized that those were lost prospects and opportunities who just needed a good offer to encourage them to complete the purchase.

Retaily Retarget Lost Prospects

That’s where Retaily comes in. Sites that have a reasonable amount of traffic can now use Retaily to help increase their sales. What Retaily does is to analyze the heat signal of each visitor to see where they land on your site and what products they were interested in. It will also note down the products that were added to the cart (but not purchased) and craft out a good offer to display to the same visitor.

Online sellers will be able to specify the type of offer or discount for their products which are not available on their site that Retaily will use to retarget these lost prospects. These offers will be shown in the form of dynamic retargeted ads to the visitor as they browse other popular sites. All this will be done automatically.

Time Frame Factor

Retaily will show these dynamic targeted ads to only visitors who have shown interest in the merchant’s products. That way, merchants will know that their marketing budget is wisely optimized. This is a better option compared to conventional advertisement where one does not even know whether the customer is even interested to purchase the product or not.

These dynamic ads will have a time frame factor. That means they will only be shown at specific times and also with reasonable frequency to the targeted visitor. The software will take into account the best time to offer the ads depending on the visitor’s geographical location and the site’s best shopping time.

Online sellers who are interested to try out Retaily, please go to http://retai.ly/

Retaily To Help Online Stores Reach Lost Visitors To Increase Revenue

ASEAN SME Showcase & Conference 2015

A big thank you to Mr Mohd Razaleigh bin Zainal (VP, Corporate Communications and Marketing) and Ms Wee Huay Neo (Director, SME) from the Multimedia Development Corporation (MDeC) for officiating the launch of Retaily at the recent ASEAN SME Showcase & Conference 2015 in Kuala Lumpur, Malaysia last week.

The ASEAN SME was Asean’s first small and medium enterprise showcase and conference which saw a total of 1,567 participants from 324 local companies, ministries and agencies as well as 62 international companies and bodies taking part in the event.

Participants from South East Asia saw a range of businesses from Myanmar, Cambodia, Laos, Thailand, Singapore, Indonesia and Malaysia showcasing some of their best products and services. Other participants came from South Korea, Japan, The United States of America, United Kingdom and Hong Kong.

The 3 day event was officiated by the Deputy Prime Minister of Malaysia Tan Sri Muhyiddin Yassin and was attended by the various participating countries’ ministers.

About Retaily

The Retaily team worked hard to create a retargeting service that aims to help small and medium sized businesses reach out to online visitors to their store. Hence it was no coincidence that the launch of Retai.ly was held at the ASEAN SME Showcase & Conference 2015.

Based on statistics, 99 out of 100 visitors leave a site without buying anything. Retaily can change that by showing the Right Message to the Right Person at the Right Time.

Online businesses know that getting just an additional sale would mean DOUBLING up their sales revenue!

So instead of advertising to customers who may not even know about your business, wouldn’t you rather target visitors who have visited your site and who have shown interest in your products or services? Because once they leave your site, they are lost forever.

Retaily is able to analyze your visitors’ browsing behavior and gives each a heat value. The best compelling message is then crafted and tailored to each visitor. The idea is to process the heat value of each visitor to find out their intent in order to show the right kind of ad to them specifically. All this to help merchants close the deal with their customers who have shown interest in the products that they are selling.

Currently Retai.ly is integrated with major shopping carts like Shopify and InstanteStore. Setting it up just takes a few simple clicks.

From now until 31st July 2015, merchants who are using Shopify or InstanteStore can use Retaily for FREE via http://retai.ly/. To reach Retaily, please email us at questions@retai.ly