remarketing Archives

Experience The Power of Retaily

Many businesses out there struggle to retain customers or to even get them to make return purchases. Also, a site that has traffic does not always guarantee high conversion rates. Retaily can help to change that.

Tired of LOW Conversion Rate?

While there could be many factors why visitors aren’t buying from sites, businesses these days are fully aware that they need to reach every single visitor that lands on their site.

Otherwise, it would be a total waste if these visitors slip away unnoticed.

Targeted Push Notifications

Retaily aims to change that by empowering online businesses to reach out to every single one of these visitors the moment they arrive at their site.

By harnessing the power of push notifications, Retaily not only help business owners to easily reach their visitors, they’ll also be able to know what their visitors are interested in.

So you won’t be blindly sending out push notifications which will end up annoying your visitors.

You’ll want to send out personalized targeted messages which will help to close the deal with your visitors.

The difference between push notifications and emails are huge.

Reach Across All Devices

These days, most people tend to ignore emails as many are considered spam. But with push notifications, it’s easier to get a user’s attention as they can appear across all platforms be it desktop, mobiles and tablets while being in use.

Get The Best Results

It’s an attention grabber and if done right, has the ability to convince users to take the right action. Clicking on any of these push notifications will take them straight to the site to complete the desired action.

So by knowing what your customers want and showing them a personalized offer, the chances are way much higher to get them to convert.

With Retaily, you’ll be able to send out personalized push notifications to your targeted customer segments. This ensures that the right customer gets the right message at the right time.

And the good news is that business owners can experience the power of Retaily completely FREE at https://retai.ly

Check out this short video to know more about what Retaily does :

Retargeting Helps Shoppers Complete Their Purchase

According to the latest report by eMarketer, 3 out of 5 American digital shoppers say that online digital ads are well targeted to their interest. This is good news as it shows that retargeting is helping more businesses close sales which would otherwise have been lost.

With the shopping season is in full swing and Thanksgiving is just a few days away, you would think that many small and medium sized online businesses would have ramped up their remarketing efforts in anticipation for the long weekend of online shopping that’s going to blow everyone away. It’s still not too late to do so!

While it’s no surprise that many shoppers will be doing comparison shopping before making the purchase, there’s still room for digital ads to remind them of the products that they are interested in, which by then would have a further mark down in prices if not free shipping thrown in.

So it’s basically a win-win situation for both shoppers and sellers alike as they aim to close as many sales as possible in this last quarter of the year. Sellers get to offer their products in bundles, with discount and free shipping while buyers get the best bang for their buck as they shop for gifts for their loved ones (or for themselves!).

One thing is for sure, retargeting is here to stay as it helps shoppers complete their purchase while making sure that businesses do not continue bleeding customers.

On a lighter note, can’t wait to catch the upcoming Star Wars The Force Awakens this Christmas as anticipating it well be another blockbuster looking at the rate that tickets are being snapped up in advance ticket sales! Here’s the latest trailer in case you missed it :

Retaily Holiday Shopping Retargeting Tips For Sellers

We’re in the last quarter of the year heading towards the holiday shopping season (yay!). Online sellers have been making all the necessary changes to their store (I hope), in preparation for the upcoming Halloween and Thanksgiving weekend next month.

Is Your Store Ready For The Shopping Season?

If you haven’t done anything yet due to busy work schedules, you still have time to get your store in shape in anticipation of the traffic that will be coming your way as the holiday season approaches.

Bear in mind that if your store is already getting a considerable amount of traffic right now, thinking through your remarketing strategy to offer different combination of products as gift items will help.

Holiday Shopping Retargeting Tips

Shoppers are constantly looking for the best bang for their buck. So don’t be surprised that other online stores have started their holiday shopping retargeting strategy early to reach their customers. Here are a few holiday shopping retargeting tips, promotions and suggestions that you could consider offering as part of your retargeting strategy :

* Buy 1 Free 1
* Get a gift set with every purchase of {product | $}
* Offer gift set @ {irresistible value}
* Free shipping for {best seller | above certain $}
* Free gift + free shipping for orders above $
* Get X% off on 2nd purchase
* A gift for someone special
* Go ahead, gift yourself, you deserve it
* Buy Now Or Cry Later

Rule of thumb is that if you can offer something that others can’t and that the offer is irresistible and appealing, chances of you closing the deal are higher. And if you think that the holiday shopping season only starts around Thanksgiving weekend, you’ll be surprised that shoppers start shopping before Halloween! Right now, the holiday shopping season stretches the entire month of November and December.

Promote Your Best And Top Sellers

And since it’s the holiday season, it’s also a good time to promote some of your store’s best sellers, latest products, best offers. Bundling them as a gift set or allowing your customers the freedom to custom bundle a gift set of their choice would be of tremendous help.

Obviously you don’t want to keep showing the same ad over and over again to customers who have visited your site. So it’s important to have some variety and spread out the frequency of those ads. Retaily can help as it allows you to customize the type of offers and promotions that you want to show up in ads to your customers.

Make Your Store’s Checkout Smooth

Other than that, please make sure that your online store’s checkout process is smooth as you don’t want all that holiday shopping season retargeting strategy and effort to go to waste. If your store’s checkout process currently has multiple pages for buyers to fill up, that may not be ideal especially if they’re shopping from a mobile (which by the way, more and more folks are using their mobile to shop these days).

Here’s a one page checkout that you can consider which is being offered by InstanteStore to help their merchants close the sale faster and smoother :

Retaily Remarketing Run Down

Online sellers know that visitors are leaving their site. Many have tried to reach these visitors by using retargeting service providers. While many of the retargeting service providers could show ads of products to these visitors, those who decide to have a go at Retaily remarketing will notice the difference. Instead of the online seller providing the ads to the retargeting provider, Retaily is smart enough to create the personalized ads based on the website products for sellers.

Retaily is able to target mobile apps other than desktop and is able to advise online sellers on how their ad spent is being utilized.

So in a nutshell, rather than visitors keep leaving your site, why not allow Retaily to track and monitor your visitors in order to serve them personalized ads on products that they are interested in?

Those personalized ads will need to show offers that are good enough to encourage your visitors to complete the purchase process based on the visitor data that was crunched from your online store.

While other service providers may just show your ads as a form of branding or actual price as on the website, Retaily gives the option for sellers to specify the offer price to show to selected visitors based on the products that they were interested in. This makes better sense as the goal is to encourage buyers to click on the ad and complete the purchase back at the store with a deal that buyer and seller deem fair.

While remarketing and retargeting is not new, making the best use of data and giving buyers what they’re looking for will definitely help increase sales for sellers. For more info, please check out http://retai.ly/

Top Retargeting Strategy Involves Site and Product Modification

Many companies think that they can just rely on retargeting services to reach site visitors in the hopes of increasing their sales conversion. While retargeting will certainly help – this is provided your site is getting enough volume traffic on a daily basis and that that the retargeting strategy is suited for your type of industry. Retargeting will not work for all industries. Hence the top retargeting strategy must encompass your entire site experience along with the products and services that you offer.

Take A Step Back

Businesses are encouraged to take a step back to see whether their own site and products are in need of modification and improvements. As products and services are constantly being improved, many businesses that did not respond to change fast enough risk being left behind.

Make Time To Evaluate

Are you making the time to look at your own products and services – whether they still remain relevant to the current market demand. Or do you need to make some serious changes?

Check, Compare And Change

Depending on the type of products or service that you offer, you will need to check and make comparison in terms of pricing, affordability, practicality and see which direction the market is going. Some may prefer to chart their own course while other businesses are analyzing their own site and products while bench marking with their competitors’. It’s imperative to make the changes quickly as the consumer market is changes rapidly.

Some of the top remarketing and retargeting providers out there may just be showing generic ads to customers. Retaily aims to change that by offering a more purposeful dynamic retargeting service which is currently available for merchants using Shopify and InstanteStore.

Be More Versatile

By knowing what your customers are looking for and how they want their products to be, you can then make the necessary changes to what you’re currently offering. This will need to reflect in your website look and product range. Offering products that will capture the consumer market requires innovation as well as insight into consumer behavior. Your business can either grow further or shrink faster depending on how versatile you are in making the necessary decision and changes.

Choose Your Customer Base Wisely

You can’t win them all. So you will need to choose your customer base wisely. If your site is getting a lot of traffic, please make sure that it’s able to load fast and is mobile friendly while ensuring the online shopping experience is quick and easy. Targeting more premium customers? Make sure your site reflects a sense of elegance, luxury and that it looks and works well across all devices.

The folks at Volvo certainly made the necessary changes to their Volvo SUV XC90 to cater to the growing demand for luxury vehicles in China. They basically had the front passenger seat removed, did away with the 3rd row in the car (which made it more spacious) and added in a luxurious storage, ottoman, work table, television area turning it into a first class seat. Did I mention that the cup holder is also temperature controlled? Needless to say, the Chinese were very interested and I won’t be surprised that it’ll get snapped up since having a chauffeur in China is quite common. Check out the short video below :

What Retargeting Should Not Be

Irritating And Ugly Banner Ads Everywhere

There’s been a lot of hype about remarketing and retargeting since a few years ago. Being a consumer, many of you would have come across banner ads showing recent products that you’ve just browsed but never bought from certain websites. Lately, it seems to have gone a bit overboard with lots of these product or service ads trailing you everywhere as you browse like the papparazi chasing after celebrities. Many consumers find this down right irritating. Especially if the ads are ugly. Not only do they have to put up with Facebook ads, Twitter ads and generic ads appearing all over social media and in search results, now your own browser keeps reminding you what you recently looked at!

Don’t Spam Your Customers

Remarketing and retargeting should not be another way of spamming users. Businesses who wish to run a retargeting campaign should seriously look into what their ads really look like along with the frequency of it being shown to consumers. If you need help designing ads for your products, brand and services, please contact us. It’s better not to show an ad that won’t get noticed or one that will put consumers off. Send us a tweet @RetailyNow and we’ll get back to you.

Out Of Stock Products & Not Shipping To Certain Countries

Retargeting should also not be another way to trick customers into buying your products if they are out of stock or do not ship to a particular destination. Make sure you have ample stock as consumers who click on your ads to land on your site will not be very happy that what they wanted to buy is out of stock or will not ship to their country. Your retargeting provider should be smart enough to show your ads only to countries that you ship to. If not, it’s just a waste of money for you and a lot of frustration for buyers.

Make Your Offer Genuine

And oh, if you’re going to make a one time offer to your buyers based on your ads, please make sure that you don’t keep showing the same offer every time. It just dilutes the user experience and will end up making consumers feel that they can only get a good deal via your retargeting ads.

It’s Not For Every Product Or Service

Remarketing is not for everyone. Period. Not all products will look good in ads. Not all brand names will mean anything on ads. There needs to be a combination of both branding and proper product images. So if you’re going to do it, make sure it’s done well and effective so you don’t waste your funding.

With Retaily, merchants who are using major shopping carts will be able to use their service without worrying about all that was mentioned above.

Is Your Website Bleeding Customers? Need Retargeting Help?

You’ve been PAYING for web traffic. Visitors ARE coming to your site. But they’re not converting. Those who were going to buy something from your site – gone, wasted, left! What’s the plan now? Continue to pay for more web traffic? Doing so without knowing WHY your visitors aren’t buying is like putting money in a bag full of holes. It’s bleeding you out.

Did you know that you’re probably losing 99% of visitors to your site? Most websites are. That means for every 100 visitors who visit your site, 99 have left without buying anything. That’s provided your site is able to convert 1% of traffic that comes your way. But you can DO SOMETHING about it. It’s called website retargeting or remarketing.

If you could reach the other 99% of visitors that have landed on your site and convert them to paying customers, wouldn’t you be scrambling to do so? Unless you’re like Apple who has already established their brand of products globally.. That’s where Retaily comes in. We’re building our system from scratch to help reach the 99% of visitors that came to your site who did not make a purchase.

There could be various reasons why they didn’t buy anything from your site. Maybe life got in the way for some of them. Or your shipping charges spooked them off? Perhaps you didn’t offer shipping to their destination? Or your product wasn’t as competitively priced? The main aim for us is to help you reach out to all those visitors who didn’t buy anything (it’s a waste if they’ve already landed on your site either from paid traffic or organically from search results).

We’re looking to help bring back the 99% to you. The good news is that you can choose to reach out to all those visitors instead of letting them trickle to waste. Don’t worry if you feel lost. Help is on the way. We may sometimes feel like the pup in the Budweiser commercial below but know that there’s always help that we can rely on. Stay tune for more updates.